Sunday, 7 August 2011

A band that binds FrIeNdShIp !!

Friendship Day was originally promoted by Joyce Hall, the founder of Hallmark cards in 1919, and intended on first sunday of august to be a day where people celebrated their friendships by sending cards. The first Sunday in August was chosen as the centre of the largest lull in holiday celebrations. Friendship Day was promoted by the greetings card National Association during the 1920s but met with consumer resistance - given that it was rather too obviously a commercial gimmick to promote greetings cards. By the 1940s the number of Friendship Day cards available in the US had dwindled and the holiday largely died out there. There is no evidence to date for its uptake in Europe, however it has been kept alive and revitalised in Asia where several countries adopted the tradition of dedicating a day to friends. Today, Friendship Day is enthusiastically celebrated in a number of countries across the world.
In honor of Friendship Day in 1998, Nane Annan, wife of Secretary-General Kofi Annan, named Winnie the Pooh as the world's Ambassador of Friendship at the United Nations. The event was co-sponsored by the U.N. Department of Public Information and Disney Enterprises, and was co-hosted by Kathy Lee Gifford.

Many friends acknowledge each other with exchange of gifts and cards on this day. Friendship bands are very popular in India, Nepal, Bangladesh and parts of South America.With the advent of social networking sites, friendship day is also being celebrated online. The commercialization of the Friendship Day celebrations has led to some dismissing it as a "marketing gimmick".But Nowadays it is celebrated on First Sunday Of August, Dropping the 30th July Celebration.

A friendship can weather most things and thrive in thin soil; but it needs a little much of letters and phone calls and small, silly presents every so often - just to save it from dying out completely." This exigent thought by Palm Brown beautifully reflects the value of relationships that has emerged out of the intimacies between friends in the modern time. It is no more confined to the contemporary way of defining and realising this relationship by being there in hardships and moments of emotional turmoil.

The inevitable part of any relationship is that it needs a little bit of expression and time as well lacking which the aroma defragments and loses it's essence with the tick of the clock.

Though there are some people who are still banding towards the dark side of the western adaptation and influence, but if one sees the brighter aspects then it no more remains neglected that western culture brings about times to congratulate who are special, to tag those close ones together with wishes, greetings and other tokens of love namely bands and get together.

As we leaf through the pages of history, it can be found that there is not much of literature and epics germane to the Friendship day celebration. Since, it is a natural tendency of all mankind to find a similar bird to flock together, so there is no dearth of short anecdotes and folktales all across the world about the friendship day.

Today, Friendship Day is enthusiastically celebrated by several countries across the world including India and Chandigarh is no exception to it.

In tune with the festival, most people choose to spend the whole day in the jovial company of their dearest mates.

Those separated by geographical distances, choose to call up or text their friends to express love and warmth.

Perhaps many people in the present are mostly hooked up to the net so it is also a common way to send e-greetings.

"Friendship day helps us to mingle once again with our long lost friends. It helps us to rejuvenate the feeling of friendship and the love and care we have for our friends. I guess it is the only day when I clear out all my schedules to go and hang out with my friends. This Sunday we're planning to have lunch together," says Savita Khanna, a student.

The Euphoria for the day sets days before the first Sunday of August, as everyone is excited to wish their own friends in their own unique way. Friendship day marks most of its presence in Schools and colleges. Friendship bands are a decent and attractive way to greet one's friends on the day. 

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